Most organizations have a strong desire for growth, but churn is one of the biggest issues that undermines the ability to achieve sustainable growth. This discussion will focus on two aspects of this problem. The first is obvious — when you lose customers it increases the number you have to sell in order to grow. The second aspect is that the churn reflects underlying problems with your business model that must be addressed in order to grow.
A pioneer and thought leader in his field, Aldy Keene provides strategic vision and direction for Loyalty Research Center. He also leads a dynamic team of Project Directors, Researchers, Program Managers, Statisticians and Consultants to deliver exceptional value to clients.
Aldy founded The Loyalty Research Center in 1997, offering cutting edge research and consulting in the area of stakeholder relationship measurement and management.
Thursday, Jan. 184:30 pm - 6:00 pm